The purpose of this website is to assist car dealerships in the education process of choosing which vendor to work with. I’ve found that too many choices are made with little or no research in the Automotive Internet industry. Dealer Internet 101 is an attempt to make research on Internet Marketing for car dealerships interactive, faster, and easier than ever before!!

I have been involved in the Automotive Internet Industry for the past 6 years. I started my career working for the Ford Motor Company as a Zone Manager where one of my responsibilities was assisting dealerships setup Internet Departments and develop sales processes for dealing with ‘new school’ Internet customers. After my 4 years at Ford, I decided it was time to quit telling dealers HOW to run their business and actually DO it, so I went to work for the Pierre Automotive Group in Seattle, WA as an ISM, BDC Manager, and GSM of one of their special finance locations. After I left the Pierre Group, I interviewed with multiple Internet Marketing Vendors in the automotive space and eventually signed with the company that I felt has the best overall solution, Dealer.com.

DISCLAIMER – THIS SITE IS BASED 100% ON WHAT I WOULD LIKE TO SHARE WITH GMs AND ISMs AND IS NO WAY A REFLECTION OF DEALER.COM’S FEELINGS OR BELIEFS!! (Although most of Dealer.com’s employees feel the same way I do. What a bunch of intelligent folk in Vermont!!!)

This is a user generated and supported website, so if you have any experience using ANY of the vendors or products listed or not listed, PLEASE participate!!!

Thank You

Patrick Workman

patrickworkman@gmail.com

www.dealerinternet101.com